Petersen Automotive Museum
Visual Brand Identity, 3D, Experience Design
Visual Brand Identity, 3D, Experience Design
The Petersen Museum is an automotive museum that features curated exhibitions based on historical and thematic expressions.Located in the heart of Los Angeles, this museum focuses on educational and informative experiences.
This project introduces a new visual identity for the museum, celebrating the timeless visual traits the automobiles share such as color, graphic, and structural archetypes.
︎︎︎Business cards, wristbands, and postcards reflect the design archetypes of the exhibitions within the Petersen.
︎︎︎Posters evoke the eye-catching nature of the late 60’s 24-Hour Le Mans racecars. “The Vault” is promoting the museum’s vast collection of automotive treasures.
︎︎︎In efforts to make “The Vault” more accessible, this website proposes a subscription-based membership for patrons who aren’t able to explore the museum physically.
︎︎︎CLO3D+Keyshot were used to apply the graphic facades for the museum to quickly generate interest for promotional materials related to the museum’s upcoming exhibitions.
